I created this site as a companion site to Mortgage Marketing Ideas in response to the incredible response that I have received from Real Estate Agents to a series of posts that I have made on ActiveRain regarding internet lead generation. (If you aren’t already a member, I strongly encourage you to check out ActiveRain. The “ActiveRain Real Estate Network” is a free online community for real estate professionals run on behalf of its members.)

While the majority of techniques and marketing methods apply equally to those on the mortgage side as they do to those on the real estate side, there are quite a few areas where it would be helpful to have a separate forum for each. With that in mind, thus was born Real-Estate-Marketing.net.

Before I go on too much longer, let me take a moment to give you a quick bit of background on myself. I’m a licensed California real estate broker. I’ve been working on the mortgage side of the industry for about four years now. While mortgages pay the bills, my true passion is the internet. I’ve spent the good portion of the past two and a half years teaching myself how to build and market websites for the purpose of internet lead generation. At this point, I’m able to exist on the leads I generate online and on my past clients. As a one man shop, it really doesn’t take that much for me to get by. By no means am I producing enough to retire off of (YET!), but, I’m making progress each and every day. Hopefully I can pass on a few of the things I learned along my journey and help flatten out the learning curve and help you avoid some of the mistakes I’ve made.

My goal with both Mortgage Marketing Ideas and Real-Estate-Marketing.net is to help brokers, agents, and loan officers build their business without breaking the bank. The internet allows virtually anyone to compete on a local, national, and even global scale with virtually no initial investment.

You don’t need thousands of dollars to build your business online. What you do need is persistence, and time. I went from virtually zero technical internet knowledge to where I am today due to over years of hard work and long hours. I’ve spent a good amount of money on various courses, programs, and pieces of software. But, in all honestly, most of the tools and information that I really have found truly useful were picked up on free websites, message boards, and forums. There are a ton of good products and courses out there, I just encourage you to do some research and really evaluate if you are going to use them before you cut a check or press the “buy now” button.

In addition the on-line portion, I’ll try and touch as many other marketing areas I can. Some of the areas that I plan to touch on are mailers, TV, radio, sales techniques, networking, and client relations. Of course, I’m always open to suggestions and comments. Perhaps more importantly, I’d love to have other professionals chime in and share there knowledge and experience when it comes to real estate marketing.

Well, thanks for taking the time to check the site out! Before you take off, bookmark this site and sign up for my free Real Estate Marketing Newsletter. In addition to sending out weekly (or so) updates, I have some great ideas that I’ll be sharing down the road and my newsletter subscribers will be the first ones to get a crack at what I think will be some incredible opportunities!

-Joe Ramirez