Real Estate Marketing

March 20th, 2007 at 6:29 pm

Top 5 Real Estate Keywords

As part of a series I’m doing on do it yourself online marketing strategies for real estate professionals, I spent some time researching local real estate keywords Coming soon, I’ll be diving much deeper into keyword research and it’s importance, but I wanted to take a quick moment and share the "biggies" when it comes to keywords based on the root phrase "real estate".


This top five is by no means scientific and are based on my observations from

  a 15 or so random cities I researched. 
Top 5 Local Real Estate Keywords

  ranked from most to least searched
 1. CITY ST Real Estate

  2. CITY Real Estate

  3. CITY STATE Real Estate

  4. Real Estate in CITY ST

  5. Real Estate CITY STATE
CITY = Target City Name / Target Metro Area Name

  ST = Target State Abbreviation

  STATE = Target State Full Name
In all my searches, the overall most searched version is the “CITY ST

  Real Estate”. We’re talking 4-10 times the search volume! Just replace

  CITY, ST and STATE and off you go!